Hi, I'm Simran.

I help boutique firms, startups and scaleups in legal and financial services build and strengthen their marketing, from strategy and systems to hands-on execution.

what i do.

I work across marketing strategy and execution, helping businesses build their marketing foundations, strengthen their brand and digital presence, and deliver consistent marketing activity.

who i help.

As businesses grow, marketing is often one of those things that gets pushed down the to-do list. Founders know it's important, but other priorities tend to take over.I work with businesses at different stages, depending on where they're at and what they need.

STARTING FROM SCRATCH.

For businesses that haven't had a marketing function before and are ready to get started.

BUILDING THE FOUNDATIONS.

For businesses wanting more structure around their marketing, whether that's establishing a strategy, improving processes or preparing to bring marketing in-house.

MANAGING & EXECUTING.

For businesses that need hands-on marketing support to manage and deliver their marketing consistently.

My services.

01.

foundations

Marketing strategy, planning, positioning, priorities and putting the right structure in place.

02.

execution

Content, communications, social media, newsletters, thought leadership, events and marketing materials.

03.

Systems

Website management, CRM setup, email marketing, workflows and the backend systems and processes that support it all.

who i am.

I'm a former lawyer turned marketer, with over 10 years' experience across marketing, communications and events.I've worked with established law firms, helped boutique practices build and grow their marketing, and been the first marketing hire in a growing financial services business, building its marketing function from the ground up.My experience spans strategy, brand positioning, content, digital marketing, events and the systems and processes that support it all.I enjoy the mix of strategy, creativity and getting my hands dirty. I like figuring out what needs to be done just as much as rolling up my sleeves and making it happen.

where to from here.

Know exactly what you need? Or perhaps you're still figuring it out.Either way, let's chat.